Whether you are starting a new business and require a new brand, or are an established business looking to re-brand, this guide will help you define and clarify what you need to know about your brand.

 

You might be asking - what exactly is a brand? Is it a logo?

 

A brand is not just a logo design. A brand is the overall perception, reputation, and emotional connection people have with a company (its story, values, experience, voice), while a logo is just one small, visual component - a unique graphic symbol or mark that identifies the brand.

 

By purchasing and completely this guide, you will be able to refer to this guide repeatedly and update it as your business needs and goals change or evolve. Most importantly, it will show you what things you need to focus on to create a successful brand. Things you may not even have thought of.

 

You can use it to send to a graphic designer to save time and money in communicating your branding needs. A graphic designer should ask you these kinds of questions, so this guide will help you speak clearly about your brand’s needs and goals..

 

Wishing you much success for your business! 

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Simone Halloran